Research
 
 
Inquire. We conduct specialized research for redesigning products, services, brands, even organizations and strategy.
 
We find clients often define research needs in terms of a method (usability, focus group, field research). And while we do these methods, satisfying your research questions is our objective. Such as:
 
How are your customers' needs changing, and how does your product play a role? How do needs change over time?
 
How do real customers engage with your site or information products? What are you missing?
 
What can you learn from your current & potential customers that will contribute to the next innovation?
 
What value are you leaving for competitors if you miss the chance to innovate?
 
 
 
 
 
 
Redesign Research conducts studies to discover customer needs and support design decisions for:
 
  Product / Concept / Brand
Discovering value and evaluating concepts & products. User experience & usability research.
 
  Customer Needs Analysis
Understanding users, their context, & real work needs. Ethnography/observation & contextual research.
 
  information Practices
Discovering how people really work and use information. Activity research, Cognitive ethnography.
 
  innovation research
Studies crafted to study & understand emerging markets, new users, and organizational practices for innovation. Field work & contextual research.
 
 
 
 
 
 
 

Field Usability Research

Usability / User Experience

Product Concept Evaluation
 

IDI/paired interactiion usability

Cognitive work/task analysis

Day - Week - Year in the Life

Contextual inquiry
 

Morae usability tools

Field video / analysis

Survey & sort analysis

User diary studies
 
 
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