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Revising the
Roles of Management in Participatory Design Participatory design is a discipline of design practices based on complete
inclusion of the user or intended work community in the design of their tools and
processes. Participatory design (PD) differs from other approaches (such as joint
application design, or JAD) in that the users are more than stakeholders in the design and
development process - they share responsibility with the developers for the quality and
performance of the delivered system. They also share much more broadly in the development
process itself, by participating with developers and as designers themselves (a process
sometimes referred to as "co-development"). PD is more a philosophy of total
user involvement with the systems they will eventually use in their roles as producers of
value for the organization. This philosophy in practice extends far beyond merely design
workshops and JAD sessions - it becomes the way of doing business for development of all
systems.
Participatory design originated in Scandinavia in
the 1980s as an outgrowth of the democratic philosophy of work fostered in Northern
Europe. Since PD is so strongly user-centered, it represents a major philosophical change
from the consulting model of system design favored by U.S. corporations. One of the tenets
of PD is that system workers should be given better tools for their work instead of having
their work mechanized. Another is that the users perceptions about technology in
their work are as significant as the technical requirements for the technology. PD is
oriented toward improving social factors in the workplace, which is considered a major
purpose of design in Scandinavia. As a design approach, it has been favorably received in
Europe, and has been used in numerous projects reported in international journals.
Participatory design has evolved over time from a worker-centered intervention to a more
integrated system design approach, incorporating a wider range of team members such as
analysts, developers, and managers.
Participatory design showed up later in the United
States, as an outgrowth of user-centered system design practices facilitated by human
factors practitioners. The North American PD approach is more focused on integrating users
into the design process and less oriented toward workplace issue resolution or
organizational design. PD is considered different from JAD in its allowing users to share
responsibility for design with the project and development teams.
Karen Holtzblatt developed the process of
Contextual Design, a methodology for engaging user participation in design of their
systems and tasks by fully involving their work experience. By interviewing the users in
the context of their work environment, and treating the users as the experts in the work
processes to be designed, a contextual view of the system is developed. This
substantially differs from traditional requirements approaches, as it places much of the
control for information collection in the hands of the users. Contextual inquiry is
typically conducted as a set of processes adapted to the environment, and does not consist
of specific steps. Traditional design methods, such as prototyping and diagramming, can be
integrated into a contextual inquiry approach. Contextual Design has grown into a useful
methodology with applications throughout the development lifecycle, and has achieved
fairly regular use among practitioners.
Various product companies ranging from consumer
products (Thomson-RCA) to software (Microsoft) and data services (LEXIS-NEXIS) engage
users in interactive methods derived from PD. Design consulting firms such as Fitch
actively use PD-derived tools as a primary design approach with clients and their users.
Although some specific techniques and user
interaction approaches are associated with participatory design, it has become more a way
of organizing the people involved with democratic problem solving and design. It is a way
of bringing together people in the "shared space" of collaboration as described
by Schrage, where the shared space is the workshop or other environment created by the
design team to support creative collaboration in the design by all participants. It is
shared because all the participants have equal access, not just professional designers.
Participatory design advocates have traditionally resisted imposing the structure and
strict methodology associated with JAD and other system-oriented approaches. The shared
space concept is typical of PD approaches, allowing for the group to create its own design
processes in a shared model of design.
A strong concern for the social dimensions is found
throughout discussions in the PD community. As noted in the Muller and Kuhn letter in the
annotated bibliography, social issues and organizational politics are found in all
information systems implementations. PD is unique among the system design orientations in
making the social impacts and political assumptions explicit. By understanding the social
nature of work, and communicating the agendas, values, and goals of all stakeholders in an
implementation, PD provides the opportunity for all concerned to make informed choices,
and to evaluate the impact of design decisions on the future of the workplace. In other
words, PD takes the approach that the social design of work for users is at least as
important as management goals.
Participatory approaches in design are based on the
assumptions of democratic principles, which are often considered by management to be
irrelevant in the workplace. Although workplace democracy is established in the social
systems of northern European countries, in the birthplace of modern democracy, the United
States, the workplace is one of the last venues with any democratic orientation. This
ironic situation has become acknowledged in the PD community, and has led to a movement
within PD to arrange for greater ties to trade unions in the US, which is a perhaps more
political step toward activism. The close involvement of PD practice with user groups has
always been a mainstay of the PD approach, but inroads into both management and unions are
considered necessary to bring about an environment conducive to open participation.
One of the key factors constraining the acceptance
of PD in North American organizations is its orientation toward balancing power
relationships in favor of system users, as opposed to "owners" or managers. PD
is intended to enable users in gaining responsibility for their own work practices, and in
the American tradition this approach can be considered quite radical. So we find in our
development organizations the acceptance of some of the PD methods as participation
processes designed to engage stakeholders in defining and elaborating a system design.
What we dont find is the original intent of PD in its emancipatory orientation to
empower users in designing humane work processes within the context of a system design.
Currently there are few PD processes designed to
specifically involve management participants - the PD orientation, and also JAD and other
facilitated methods, typically endorse the absence of management participants. One recent
study (Kensing, 1996), studied the integration of PD processes with project management.
With a process termed MUST (a Danish acronym for a process engaging PD methods for initial
analysis and design), Kensing studied the use of PD processes in business reengineering
and project management. Kensing recommends integrating IT professionals, including project
management and the users in a design team. He also recommends using a steering committee
with management representatives from both IT and the user organizations. This is one of
the few PD approaches that provides an inclusive orientation toward management, although
the participation is somewhat isolated from the design decisions. Given the political
nature of PD in most organizations, this separation is probably useful and necessary.
Significant inclusion of managers and users in the same sessions restricts the
opportunities for exploring possible alternatives, since the power relationships inherent
in the management-subordinate situation disallow consideration of freely specified
alternatives.
Other orientations toward design participation can
be found outside of the PD and the systems literature. Another approach toward integration
of management and users in full participation is found through interactive management.
Coming from a more management-oriented tradition than PD, interactive management provides
processes in its inclusiveness that enable the full participation of the diversity of
stakeholders in an effort. Interactive management processes are not typically oriented
toward the detailed levels of system design as in PD, but are more engaged in front-end
analysis and decision making for complex social systems, work practices, and
organizational design.
Interactive management (IM) emerged conceptually
from work by Warfield (1976) and Christakis (1973), and has been developed by them in
collaboration with other researchers. IM supports a democratic approach toward decision
making, and provides structures within which stakeholders can deeply engage all elements
of significant design problems. It is similar to PD in its use of multiple group process
and decision-making methods as a means of obtained free and unbiased contributions to a
group-based solution. It differs from PD in several ways, particularly in its more
cognitive orientation toward design, in which participants examine all significant factors
affecting their design space in the decision process. PD tends to use highly-simplified
exercises designed to remove the technical factors inherent in a systems design, as a way
to reduce the power bias inherent when non-technical users interact with information
systems professionals.
However, lessons from the IM discipline have not
typically been applied in the PD orientation - PDs traditions maintain a strong
political orientation that prevents a useful integration of management participation. The
disciplined decision analysis and software tools (e.g., CogniScope) used in IM have also
not been used in PD processes, even in North America. The cognitive orientation toward
explicit social systems and work practice design from IM has also not emerged within the
PD literature, and it might not, given PDs fundamental tenets of situated work
practice and the ineffectiveness of planning in work practice (Suchman, 1987).
Also, the literature of Interactive Management does
not reveal influence from the European PD tradition, and in many ways IM could benefit
from PD methods as well. The PD-derived methods for design and implementation of detailed
work processes and information systems have not been carried over into IM, and these
workshop and team approaches have proven value and validity in mixed-stakeholder
participation. PDs inherent orientation toward social value systems in design might
provide a path for a values foundation in IM. Finally, PDs philosophy of situated
work practice, resting on the basic tenets of tacit knowledge (Polanyi, 1966), might
balance IMs apparently "objectivist" orientation by enabling evaluation of
significant hidden factors and cultural context inherent in group communications and the
design of social and work systems.
References:
Banathy, B. (1996). Designing social systems in
a changing world, Plenum Press, New York.
Christakis, A.N. and Schearer, W.L. (1997). Collaboration
through communicative action: Resolving the systems dilemma through the Cogniscope system
approach. Paoli, Penn.: CWA, Ltd.
Warfield, J.N. and Cardenas, R. (1994). A
handbook of Interactive Management, Iowa State University Press, Ames, Iowa. |