Design / Redesign

Wow indeed. Toronto's UX Irregular's (see their Ambassador Matt Milan's blog here) revealed their anticipation of the Crazy Egg tool they call a Heatmap, which shows the density of user mouseclicks on a given web page. In alpha-beta right now, Crazy Egg should have something for us to see in a month or two. I have not seen a tool like this myself, and it seems helpful for everything from site visual design, nav tracking, remote evaluations, ...

Mashable is quoted in the Irregulars posts:

Wow! Just wow. Crazy Egg will absolutely blow you away. Remember when ajax started getting popular, and some advertisers were concerned that they wouldn’t be able to track pageview stats anymore? Not so! Ajax gives you the ability to track visitors right down to their mouse moves. And guess what? Someone has finally implemented this idea - woot! Crazy Egg is a website tracking system that records every click by your users. It then produces a heat map that is overlaid on your site, allowing you to understand exactly what your users are doing. What’s more, it’s wonderfully designed and astoundingly responsive. Here’s a shot of me playing with the overlay. This one shows where users have clicked, and the popularity of those zones:

The point being, we can track behavior on Ajax sites, using an Ajax tool. Cool, indeed.